Everyone remembers the big fiasco over the Apple Maps. Yes? (http://bits.blogs.nytimes.com/2012/11/27/apple-fires-maps-manager/) Tim Cook even wrote an open letter to apologize to Apple users about it. Of course, brown nosers like NBC said the furor was “over blown” (http://www.nbcnews.com/technology/gadgetbox/apple-maps-furor-overblown-1B6071011). Well, I am here today to tell you that it wasn’t over blown. And contrary to what Wilson Rothman says, the US maps aren’t all that good.
I should have known better, really. After all, the last time I used the Apple Maps App, I ended being late for one of the most critical job interviews of my career. Not only was I late but the Executive Assistant had to explain to me how to get to the office from the very obscure place that the Apple Map had sent me.
But, after a rather embarrassing start, the interviews (all two days of them) went well and thankfully I got the job. Each day I acknowledge how fortunate I was that the folks at Altius and Ivy Bridge College, where I work, were able to look past my Apple Map mishap.
Despite of all that publicity, and even after having experience an Apple Map mishap myself, I am ashamed to say that last Thursday when I got into my rental car and realized that I had forgotten my GPS unit, I decided that I could just use my Apple Map. I should have gone back for the darn GPS.
Ignoring the little voice inside my head, I thought, “Well I am only going to the Detroit Metro Airport.” Surely the Apple Map can’t get that wrong, as it’s a big and public place, right?
Wrong!
Now, I can’t blame it all on the app. I do have to take some of the credit. I did decide to use the thing. And when I saw the sign on the I-75 that said “Airport Exit,” I did decide to trust the technology instead of the sign. I also ignored the fact that it was estimating 1.5 hours from Toledo to the Detroit Metro, when usually I can get there in under an hour. But, hey I could have taken a wrong turn and caused the additional time through my own stupidity. I am probably one of the most geographically challenged people I know and that isn’t an exaggeration.
I also drove through an area of factories that I had never seen on the drive to the airport before. That was when I first started to become a little concerned that something might be off. When the freeway seemed to be going straight through down town Detroit I actually did start to become worried that something was seriously wrong. But again being as geographically challenged as I am, my lifeline was the darn Apple Maps App.
I didn’t want to call anyone because where I come from talking on my cell phone while driving because it is illegal where I come from and common sense tells me that it’s just plain dangerous, so I kept driving and hoping. But when the streets seemed to become filled with holes, and many of the buildings on either side of the road were completely burned out, I actually started to get frightened.
There were very few people out on the streets and those that were did not look like they were in very good condition. When the stupid Apple Maps App finally told me to turn onto Grinnell Street, I realized not only was I in a very dangerous place, but I was pretty sure that even if I managed to get myself to the airport, I wasn’t going to make my flight.
Forcing myself to calm, I pulled over and re-entered Detroit Metro Airport into the app. Perhaps I had just entered it wrong! NOPE! As far as the darn Apple Map App was concerned I was at the airport. So, I did the next best thing, I started to download the Google Maps App. Before it got half way through downloading, a very frightening looking person in ragged clothes, pockmarked face, and incredibly wild hair walked up to the car.
I was driving a rental car and in that moment of panic, I just couldn’t be sure that I had managed to activate the automatic door locks. So, I pulled out and started driving. I opened my contact list (that application actually works in the iPhone) and started blindly calling numbers. Abe Gruber, the Brand Manager at Altius was one of the first contacts in my list, so I clicked his number. Thankfully he answered.
Nearing the point of hysterics by now, I quickly blurted out my situation. Thankfully, Abe, kept his calm and talked me out of the neighborhood. He stayed on the phone with me until I had calmed down and was able to re-orient myself. Not only that, he directed me to the airport, called the airlines on my behalf and rebooked me onto a later flight – which FYI came in at about an additional $1,000—thank you Apple.
Abe, I can’t thank you enough. Today, as I sit here grateful and humbled that I not only made it out of a very dangerous situation, but that I got a flight to get me where I needed to be, is all thanks to you. Today, you are my hero. However, I am still left with the dilemma of the extra $1,000. What do you think I should do, send the invoice to Apple?